Droga5’s Michael Sinclair (pictured) has joined M&C Saatchi Sydney as digital strategy director.
Reporting to chief strategy officer Justin Graham and working alongside group innovation director Ben Cooper, Sinclair will help shape and drive contagious integrated solutions across the M&C Saatchi Group.
His experiences include working in Droga, Razor and Colenso BBDO followed by two and a half years working as an interactive strategist at Wieden + Kennedy in London. At Wieden + Kennedy Sinclair drove a number of key projects including Nokia’s global N8 launch, Honda’s ‘The Experiment’. His other career highlights include helping reinvigorate New Zealand’s interactive approach and driving Nike’s grassroots football strategy in Australasia.
“He has it all really - a hands-on digital exponent with a deep system understanding and a profound grasp of how everything meshes to produce big brand platforms that endure.
When walking around clients’ business challenges he sees opportunities when most others just see problems and applies simplicity, which together with his ability to partner with everyone on the team, ensures the best solutions are achieved,” said Graham.
Sinclair is the latest in a string of world-class strategy hires at M&C Saatchi that includes group strategy directors, former BBH London strategy director & partner Ross Berthinussen and former Ogilvy & Mather global planning partner Kate Smither.