Driven unveils magazine app

Driven Communications, publisher of Paultan.org, Oh! Bulan and TechAttack.my, has launched Driven+, a monthly automotive magazine app, designed specifically for tablet devices.

The app is optimised for the iOS retina display which means readers get to enjoy high resolution imagery combined with outstanding In-App media performance across the available tablet platforms.

"Readers can experience and engage with magazines as never before. Driven+ maximizes the readers' experience with a dynamic design, coupled with premium content," says Driven+ managing editor, Paul Tan.

The first issue features more than 60 pages of exclusive content, including news, reviews of premium cars and automotive features, both international and local. The magazine also weaves in highlights of lifestyle aspirations including high-end timepieces and electronic gadgets.

In terms of advertising, Driven+ is a different platform and is not packaged together with Paultan.org. Existing advertisers for Driven+ include BMW and Audi.

Available on iOS and Android platforms, the app will soon be viewable on smartphones by mid-year.