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Dove ranks top brand in China

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Dove has been named the top-rated brand with the highest buzz score in 2015, while Chanel and WeChat are ranked second and third, according to YouGov BrandIndex’s Buzz scores.In China, local brands particularly fare well. Eight of the Chinese top ten are local brands, including WeChat and QQ apps and the Alibaba online retailer Tmall.These brands were rated using YouGov BrandIndex’s buzz score and respondents were asked if they've heard anything about the brand in the last two weeks, through advertising, news or word of mouth, and if it was positive or negative.Dove, the Unilever-owned brand, was ranked top with the highest buzz score of 44.2 in 2015, while Chanel and WeChat ranked second and third with 44.0 and 41.7 on the buzz index respectively.The rankings chart shows the brands with the highest average buzz scores between January and December 2015. Scores are representative of the general population.These are China's top 10 brands:1. Dove2. Chanel3. WeChat4. Tmall5. Midea6. Alipay7. Gree8. QQ9. Jingdong10. BaiduAnd here are the top buzz rankings by industry category in China:Beauty: Hair Care – Head & ShouldersBeauty: Skincare & Cosmetics – Estee LauderBeverages: Alcohol – QingdaoBeverages: Non-Alcoholic – Yili Milk DeluxeCar Makers – BMWConfectionary – DoveDining: QSR and Casual – Pizza HuteCommerce and mCommerce – TmallFashion: Luxury – ChanelFashion: Mainstream – MetersbonweFashion: Sports and Athletic – NikeFashion: Watch & Jewelry – RolexFinance: Bank and Services – AlipayFinance: Insurance – Pingan Insurance (Group) Company of ChinaInternet – WeChatTech: Computer – Lenovo ComputersTelecom: Consumer Electronics – Canon CameraTelecom: Mobile Technologies – HuaweiTravel: Airlines – China Southern AirlinesTravel: Destination – Disneyland Hong KongTravel: Hotels – Shangri-LaWhitegoods and Applicances – Midea

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