Network agency dentsu International Hong Kong has appointed Doris Kuok (pictured) as head of strategy. She will report to Anna Chan, Media CEO, dentsu International Hong Kong. She will oversee the network’s media strategy output with a view to driving business growth for clients, connecting communication strategy to commercial effectiveness.
She will work closely with senior leadership of the network to further shape the network’s integrated capabilities and scale its data-led digital solutions.
With more than 20 years of industry experience, Kuok is a seasoned leader specialised in global integrated communication for business across verticals including finance, FMCG, luxury, media, travel and more. She has worked with a broad portfolio of international brands such as Cathay Pacific, HSBC, Richemont, The Peninsula.
Kuok held leadership positions at Mindshare, Starcom, Universal McCann and MEC (rebranded into Wavemaker). Prior to joining dentsu, Kuok spent two years leading a team to develop Hong Kong’s first influencer marketing division at the New Media Group, setting up a proprietary influencer data management system for Hong Kong advertisers.
"Kuok has a blended background of brand transformation combined with communication strategy, especially in the digital media space. This is what marketers are looking for,” said Chan. “She is highly respected in our industry and her experience speaks for itself. I am confident that Doris will be a great addition and partner to both our clients and our people.”
"Clients need their partners to help them navigate challenge and unlock growth, from strategy to planning to action as well as measurements and learning. It requires teams with different expertise to work together and I am excited to join a network with full set of capabilities spanning media, creative, customer experience, commerce, technology and data,” said Kuok.
Last month, dentsu International Hong Kong also appointed Wai-Chung Au as general manager for its media service line. In this newly created role, Au has been tasked to drive operational excellence and efficiency, lead the media agencies to further strengthen the network’s integrated capabilities, build up end-to-end delivery for clients to unlock new growth in this dynamic consumer landscape. Prior to joining dentsu, Au helmed senior positions as the business director at IPG Mediabrands and CMRS Group. He was the key account leader at Starcom before taking on the business lead role at SociaLink.