Domino’s Pizza has offered a box of pizza to Pizza Hut for Valentine’s Day. The former posted on Facebook a message on top of the box that said, “Things may be a little cold between us, but we want to fix it. Here’s a little something to warm your Valentine’s Day,” and signed off by Domino’s.
The caption for the post read, “Hey Pizza Hut, we both eat pizza, live pizza and breathe pizza, so we obviously love pizzas! From one pizza lover to another, here’s a gift from the bottom of our hearts 💖”. Domino’s also included hashtags #HappyEveryoneValentinesDay #MakeLoveNotWar. It worked with Havas Singapore for the Facebook post.
In response to Domino’s gesture, Pizza Hut cheekily replied, “Dear Domino’s Pizza – Singapore, indeed, things shouldn’t be so cold😂 at all. Here’s a little something to warm your Valentine’s Day. Much love — you’ll always have a pizz-a our heart ❤😌”.
Domino’s then thanked Pizza Hut and suggested that both brands could create a Domino’s effect together! The reply also said, “Hope you enjoyed our pizzas, delivered within 30 mins, just like our reply. 🍕🍕”
Across the causeway, Domino’s Pizza Malaysia also proved itself to be cheeky and witty with its social media posts, as well as to be at the forefront of trendjacking. Most recently, the pizza chain used Japanese organising consultant and author Marie Kondo as an inspiration to promote its weekly Super Tuesday pizza deal.
The pizza chain posted a picture on Facebook of a female holding a box of personal pizza while smiling, with the words “When you get Super Tuesday and it sparks joy”. In the caption, it also urged consumers to pursue joy and happiness with its Super Tuesday pizza deal. The posting was a collaborative effort between Domino Malaysia’s and social media agency 16Two.
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