Domino's leverages on WOTW

Domino's has tied up with locally produced War of the Worlds: Goliath, Malaysia's first stereoscopic 3D animated feature film, for the release of its latest 7-Meat Wonder pizza.

Through the tie-up, Domino's will have a weekly Facebook contest, giving contestants a chance to win limited-edition 11-inch "War of the Worlds: Goliath" statute, one-year's worth of free supply of pizza and movie passes.

"Much like War of the Worlds : Goliath, the 7-Meat Wonder pizza delivers great value to our customers. This tie-up is also in support of our local film industry," said Ba U Shan-Ting, president and chief operating officer of Domino's Pizza Malaysia and Singapore.

This promotion, which is targeted at urbanites from 16 to 39 years old, will be publicised on free-to-air channels (TV3, 8tv and ntv7) and AMP radio stations.

The promotion runs until 2 December.