Domino’s rolls out heartfelt 'Super ONz' campaign with grocery giveaways

In a move that extends beyond pizza delivery, Domino’s Malaysia has launched its latest campaign, "Domino’s got your back with super ONz", aimed at offering real support to everyday Malaysians.

The initiative, rolled out this month across the Klang Valley, reflects Domino’s continued focus on community and compassion. This time, by footing the bill for surprise grocery runs.

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As part of the campaign, Domino’s "Super ONz squad" made unannounced visits to everyday Malaysians, inviting them to participate in a three-minute “Supermarket sweep” where they could fill their carts with essential items—no cap, no catch. Whether it was fresh produce, dairy, or household staples, everything was paid for in full by Domino’s. In total, the brand gave away RM39,000 worth of groceries.

“'Domino’s got your back with super ONz' is our way of giving back because you are valuable to us,” said Ringo Joannes, region CEO of Domino’s Malaysia, Singapore and Cambodia. “From hardworking parents to students and riders, each story is one of resilience. Value isn’t just about discounts, it’s about showing up when it counts.”

Beyond its emotional hook, the campaign also reinforces Domino’s long-standing promise of everyday value. Under the "Super ONz" umbrella, customers can continue to enjoy a number of deals, such as a "Buy 1 free 2" deal, "Super Tuesday" promo and the "BoxKu combo meal".

Despite ongoing inflationary pressures, Domino’s said it has not raised prices for these deals, holding firm on its commitment to affordability.

Joannes added that "Super ONz" is not a one-off stunt but part of an ongoing brand promise to deliver meaningful, tangible value to Malaysians. “Sometimes, the smallest act of kindness can mean the most,” he said.

The campaign is live across all Domino’s Pizza outlets nationwide. Orders can be made via Domino’s website, app, or in-store, with additional campaign content shared across Domino’s Malaysia’s Facebook and Instagram pages.

Earlier in May, Domino’s Pizza Malaysia teamed up with Havas Malaysia for a Mother’s Day giveaway that taps into the viral AI action figure trend—this time, turning mums into the superheroes they already are.

The brand invited fans to generate custom AI-generated action figures of their mothers, complete with unique accessories and blister packs that reflect their ‘superpowers’. The top five entries received a special treat from Domino’s, alongside a limited-time promotion.

Recently, of Domino’s Pizza appointed of Bastiaan de Clercq as its new president and head of marketing, covering Malaysia, Singapore and Cambodia. Bastiaan de Clercq was set to lead the brand's marketing teams, driving strategy, innovation and growth.

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