Dog and RHAD form JV, eyes Southeast Asia growth

Digital communications agency Dog has struck a joint venture with creative digital agency RHAD in Singapore. The move brings together individuals from both agencies to form a team of around 40 employees across Singapore, Jakarta, Mumbai and Ahmedabad.

Gerry McCusker, Dog's CEO, will take on the position of chairman, while RHAD is led by Murtaza Topiwalla (pictured), Dog's former technical director in Singapore. The move enables both agencies to tap into extended skill sets and draw on their respective strengths, experience and capabilities to gain competitive market advantage. This is to better serve existing clients across Southeast Asia. According to the press statement, the partnership is focused on delivering "exceptional" customer experiences through strategic planning, intelligent platforms, intuitive user experience, and creative data-driven marketing.

Among the list of clients Dog and RHAD have include Borneo Motors, Tourism New Zealand and Royal Brunei Airlines. Both agencies offer intelligent digital solutions including technical development, creative strategy and design and multi-channel digital marketing services.

“This partnership marks a significant moment in Dog’s history. Having made considerable progress over the past five years, it makes complete sense to enter into a mutually beneficial partnership as we work to achieve sustainable growth in the region. RHAD is the perfect partner for Dog, a great cultural fit sharing our core values and ambitions for our clients and for our own future," Gerry McCusker, CEO at Dog and chairman of RHAD, said.

“Together with the new team in Singapore, I am excited about the next chapter. Working with creative director, Brian Chia (pictured) and the rest of the team, this is an opportunity to combine talent, experience and capabilities to offer the market a truly compelling proposition," Topiwalla said.