Dodo Cheng and Dayo Wong reunite to promote HKTVmall's cashback platform

HKTVmall has partnered with local creative agency Omelette Digital to launch a new cashback campaign featuring local stars Dodo Cheng and Dayo Wong, helping customers earn rewards on travel bookings and online shopping.

This builds on HKTVmall's launch of the "CASHBACK" programme last September. The platform enables customers to earn HKTVmall mall dollars by booking flights or hotels through the HKTVmall platform.

Also known as "篤篤賺，回贈就係咁簡單" the campaign's name echoes the "dok dok cheung" (篤篤撐) drumbeat that opens a Cantonese opera. This phonetic pun establishes the art form as the campaign's creative backdrop. It aims to simplify the complex world of rebates into a culturally playful three-step journey: the first "篤" connects to HKTVmall's CASHBACK篤篤賺, the second "篤" links to your favorite online travel booking platforms such as Trip.com, Klook, Agoda, and Hotels.com; and "賺" represents earning mall dollar rebates. The campaign features local icons Cheng and Wong—a classic screen pairing cherished by many Hongkongers.

As part of the campaign, a video premiered on TVB and was made available on HKTVmall’s social media platforms. It opens with Cheng at home browsing hotel options and wishing for lower prices. Suddenly, Wong appears on her TV screen dressed as a Cantonese opera character, engaging her in an unexpected interaction.

Wong introduced Cheng to the HKTVmall "CASHBACK" platform, explaining how she could use it to access major travel sites, including Trip.com, Klook, Agoda, Wing On Travel, and KKday. With just “one tap, one book", Cheng learns she can easily reserve hotels while earning a 10% mall dollar rebate. Mall dollars can be used for future purchases on HKTVmall, with 1 mall dollar equivalent to HK$1 in real cash.

Beyond promotional videos, HKTVmall is rolling out a large-scale MTR advertising campaign starting 30 October. The push features over 1,300 billboards across 36 stations on six MTR lines, with prominent placements at Causeway Bay Station and Tsim Sha Tsui Station. It seeks to raise awareness among residents and travellers about the cashback rewards programme.

Furthermore, the campaign will have an extensive presence on the platforms of 36 designated MTR stations, covering the Island, Kwun Tong, South Island, Tseung Kwan O, Tsuen Wan, and Tung Chung lines.

The campaign also rewards online shoppers until 31 December with enhanced cashback across multiple categories. Customers can earn up to 20% in mall dollars at various travel platforms and merchants, including those in fashion, skincare, health products, and digital services.

Jessie Cheng, associate director of corporate communications at HKTV, said: "CASHBACK 篤篤賺 should feel like a win, not a chore. With 篤篤賺, we wanted to make CASHBACK so simple — and so unmistakably local — that everyone can feel the joy of earning while they spend."

Andrea Choi, creative director at Omelette Digital, said: "Cantonese opera isn’t the first thing that comes to mind when you think about CASHBACK, and that’s exactly why we leaned into it. The contrast between something so traditional and something so digital gave the idea its spark, turning a simple message into something fresh, funny, and impossible to miss.”

Don’t miss: HKTVmall and Dodo Cheng encourage HKers to embrace a digital lifestyle

Back in August last year, HKTVmall launched a campaign named “The queen of wet market” featuring Cheng, encouraging Hongkongers to embrace a digital lifestyle. 

The campaign featured Cheng facing several obstacles while filming at the wet market, and demonstrating the benefits of using HKTVmall's Wet Market Express to shop online. The campaign is done in collaboration with Dentsu Hong Kong.

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