True customer understanding and working as a team are crucial to success. In this year’s Marketing Excellence Awards in Hong Kong, SmarTone has achieved big results for its SmarTone 5G launch campaign.
Winning two silvers in the categories of Excellence in Launch/Rebranding and Excellence in Data-Driven Marketing, SmarTone attributed the success to teamwork.
“To launch a successful campaign, the marketing team needs to develop a clear strategy. The most important things are colleagues’ buy-in and the concerted effort supported by internal marketing,” says Josephine Lam, head of marketing and sales at SmarTone.SmarTone adopted a customer-centric approach to launch the campaign with marketing strategies being guided by the understanding of customers’ needs and behaviour in such an over-saturated telecom market.
By leveraging customer, research and social audience data, SmarTone was capable of identifying high-potential segments which generated the highest ROI with proven customer size for scalable marketing.
Data analysis and market insights are crucial to customer experience innovation. It’s SmarTone’s top network quality and great customer experience that win customers’ hearts.Network coverage is king. SmarTone partnered with world-renowned Ericsson and deployed its DSS technology to provide a reliable and powerful network to their customers so they can enjoy a faster, stabler, smoother 5G experience.
SmarTone’s excellent customer services, alongside its membership programme SmarTone Plus, offer customers value for money service experiences. The brand’s marketing strategies, coupled with its strong network and impeccable services prove that SmarTone deserved the outstanding results in Marketing Excellence Awards.
This article is sponsored by SmarTone.