Independent integrated communications agency DM Pratama Group has kicked off 2020 with 10 new business wins in creative, digital and media. DMPG has 33 years of presence as an independent agency in Indonesia. The agency has bagged clients such as Sunpride, Cerebrofort, SakaTonik, So Klin Royale, Systema, Dua Kelinci's Deka and Usagi, as well as Daihatsu Terios 7 Wonders.
For whole foods brand Sunpride, it will be working on integrated creative and media services for a period of one year. According to the agency, competitors involved in the pitch included local ad companies Artek N Partners and Flock. The campaign work is expected to roll out in March 2020.
DMPG has also won digital creative and conventional media services duties for multivitamins brand Cerebrofort. There were two different pitches for digital creative and media. For Cerebrofort’s digital creative pitch, along with DMPG, agencies vying for the account included Brightstar, Crimson, Kana and Socialights. While, the media account saw DMPG pit against Dentsu-owned Dwi Sapta Group. Both digital creative and conventional media services appointments are for a period of one year.
Multivitamin brand SakaTonik picked DMPG for two of its products. The agency won digital creative, social media and digital media duties for children’s multivitamin brand SakaTonik ABC. DMPG also was handed digital creative and digital media services for SakaTonik Liver. The appointments are both for one year, and saw Dentsu’s DwiSapta, Havas, True Monkey and Sketsa House eyeing both brands’ accounts.
Clothes softener So Klin Royale has retained DMPG for digital creative and social media for another year. The agency has been working with the softener brand for a year now, and is working on a digital campaign slated for March 2020.
Systema tooth brush and tooth paste’s digital creative and social media services have been handed to DMPG for a period of one year. Digital agency RED Comm was involved in the pitch, alongside DMPG. Campaign work will begin to roll out from March 2020 onwards.
Indonesian peanut producer Dua Kelinci appointed DMPG for two of its brands - Deka and Usagi. DMPG will now cover ATL and digital creative services for Dua Kelinci’s Deka brand Wafer Roll, as well as ATL creative for Dua Kelinci’s Usagi snack. Dentsu’s Dwi Sapta pitched for both brands under Dua Kelinci, while Y&R only eyed for the Usagi account. Both appointments are open ended, according to DMPG.
Meanwhile, Toyota-owned Daihatsu automotive brand has picked DMPG to handle ATL, OOH and digital creative duties for its Terios 7 Wonders model. The appointment is for a period of one year. Agencies that were pitching for the account include Dentsu’s DwiSapta, Langi Biru and Somethink. According to DMPG, work will start in April 2020 and aims to launch the campaign in May.
In a statement to Marketing Interactive, DMPG’s group managing director Abhay Kapoor said that the agency recently hired young talent to its digital creative, content, SEO, planning and analytics and digital media teams. He added that the new wins would not have been possible without the overall support from all teams. It has previously worked with halal skincare brand Safi, Tic Tac, Pokka, baby food brand Milna, energy supplement Go Fast and others.
Meet the CEOs: DM Pratama’s Abhay Kapoor