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FWD is bringing the magic of Disney's 'Frozen' to Hong Kong

FWD is bringing the magic of Disney's 'Frozen' to Hong Kong

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Snowmen aren't a common sight in Hong Kong, but that's nothing a little Disney magic can't fix.

From 17 November to 28 February 2021, FWD Insurance and Disney are teaming up to bring “FWD Presents: The Frozen Exhibition Hong Kong” to Park Central, turning the space next to the Tseung Kwan O MTR station into an 18,000 square feet wonderland, with ten themed zones, two exclusive installations, and plenty of moments for families and young children to interact with their favorite characters.

Seven years after the release of Frozen, the highest-grossing animated film of all time — not to mention that hit song — continues to captivate fans all over the globe. The exhibition, which combines physical and digital technology into a series of memorable interactive installations, has already been a hit in Asia, previously making stops in Taipei, Korea and Shanghai, and now, it's Hong Kong's turn.

The exhibition is co-produced by Hong Kong’s Sun Entertainment Group; Yiu Wing Live; e-daifu; and Caravan. Curation and organisation has been done in conjunction with Taiwan’s Beast Kingdom; About Now Entertainment Ltd; and title sponsor, FWD Insurance.


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