Disney drops YouTube star PewDiePie for anti-semitic remarks

Disney’s Maker Studios is dropping PewDiePie, a Youtube star who shot to fame for releasing videos of him playing video games. According to an article on WSJ, the typically provocative Swedish YouTube star Felix Kjellberg posted several videos with anti-Semitic messages which ultimately led to Maker Studios cut in ties.

In a past Forbes article, it was quoted that the Swedish star made US$15 million last year and had an audience of over 53 million subscribers. Last year he launched his own multi-channel network called Revelmode with the help of Maker Studios.

“Although Felix has created a following by being provocative and irreverent, he clearly went too far in this case and the resulting videos are inappropriate. Maker Studios has made the decision to end our affiliation with him going forward,” a spokeswoman for Maker Studios told Marketing.

"We have decided to cancel the release of Scare PewDiePie Season 2, and we are removing the PewDiePie channel from Google Preferred," added a spokesperson from Google.

On his own blog, the young star said:

It came to my attention yesterday that some have been pointing to my videos and saying that I am giving credibility to the anti-Semitic movement, and my fans are part of it as well for watching. […]  I think it’s important to say something and I want to make one thing clear: I am in no way supporting any kind of hateful attitudes. I make videos for my audience. I think of the content that I create as entertainment, and not a place for any serious political commentary. I know my audience understand that and that is why they come to my channel.  Though this was not my intention, I understand that these jokes were ultimately offensive.”

This is not the first time the young star has gotten into trouble for his harsh comments. Late last year Pewdiepie was suspended on Twitter for making a joke about joining ISIS.