Discovery Networks Asia Pacific (DNAP) has named AKA Asia agency of record with immediate effect.
AKA Asia will drive the scope from Singapore, which will focus on reshaping the brand’s narrative and driving a meaningful brand story for Discovery SEA, taking a digital and consumer-centric approach. AKA Asia will be supported by its affiliate Mad Hat PR in Malaysia, to deliver compelling content to younger audiences as the business continues to transform in Asia.
Kate O’Shea, co-founder of AKA Asia commented: “We’re thrilled to have been chosen to collaborate with a leading global brand that is both visionary and insights driven. We are looking forward to demonstrating our diverse capabilities in helping DNAP drive excitement and engage new audiences through strong, relevant, and emotive content.”
DNAP joins AKA Asia’s longstanding portfolio of powerhouse brands that includes Jetstar Asia, Unilever, Singapore Economic Development Board, Fitness First, DIAGEO, Costa Coffee and its latest additions, Sony Mobile and Sony Electronics.
Rengeeta Rendava, managing director at Mad Hat PR said, “We believe that it is ultimately about connecting with audiences through relatable and localised approaches. We look forward to working alongside progressive and creative powerhouses AKA Asia and Discovery Networks Asia Pacific who share our passion for bringing exciting and experimental ideas to life”
Mad Hat PR’s clients include Heineken Malaysia; Love, Bonito; Isetan The Japan Store; Strongbow Apple Ciders and Spa Esprit Group brands - Common Man Coffee Roasters and Strip Malaysia.