Discovery Networks Asia Pacific has named Elliot Renton as head of sports, Southeast Asia, a newly created position based in Singapore. He is slated to start in July.
Renton (pictured) will be tasked with driving the strategic development and operational management of Discovery’s sports product portfolio for the region, with the objective of building compelling and popular sports franchises.
He will oversee all aspects of Southeast Asia’s sports business including rights acquisitions, programming and all audience engagement activities. He will also lead OTT initiatives comprising VOD, catch up services and mobile apps. He will report to Louis Boswell, senior vice president and general manager, Southeast Asia.
Renton was previously with Grabyo UK, a cloud-based mobile video and advertising company, as the Asia Pacific business representative. Prior to that, he was with Perform and served as the managing director for emerging markets Asia.
“I am thrilled to have Renton working with me to accelerate the growth of our sports business in Southeast Asia. As the media landscape rapidly evolves and consumers become increasingly digital savvy, Elliot’s extensive experience - particularly in digital and OTT - will help us to achieve the delivery of our content in the most engaging and innovative way,” Boswell said.