This post is sponsored by Yell Advertising.
Many businesses have been severely impacted by COVID-19, which has been ongoing for more than two years, and tourism has been one of the hardest hit industries. Like many countries, Thailand, a very popular tourist destination, has suffered greatly with many tourism and related businesses affected during this time. Thailand tourist operator Love Andaman is a company that aims to give the very best travel experiences.
In a bid to overcome the difficulties presented by COVID-19, Love Andaman launched a new campaign – “Buy a tour like an island owner”. It included a special promotion when purchasing a tour ahead of time: the ability to change the travel date at any time. This piqued people’s interest greatly.
With its excellent services, eye-catching promotional materials, and the support of numerous well-known individuals, Love Andaman has an endless supply of customers. But it needed to make sure people were able to respond to this offer easily and effortlessly.
This is why we advised the brand to expand its customer pick-up point to Shopee in order to allow in-app package purchases. It was also more convenient and faster, reducing negotiations and inquiries when compared with using social commerce, which was previously the primary channel. This meant the campaign solved two problems: creating a point of sale, and resolving sales process issues.
Using creative materials and precise media optimisation was a critical foundation for achieving the campaign’s goals, which resulted in the following:
- 8,853 comments
- 15,819 shares
- 2,900 inbox messages
This led to total sales of US$1,160,000 in the first month!
The campaign won bronze in the Best e-Commerce Campaign – Content Marketing from Asia eCommerce Awards 2022.
The key point that made Love Andaman successful in this case was the brand recognised its problem of overselling and learned to use an unfamiliar, but more appropriate marketing channel.
Furthermore, perseverance and an open mind to see obstacles as new opportunities resulted in Love Andaman being the only company in Thailand whose sales increased during the pandemic in contrast to other competitors in the same business.