DiningCity appoints PR agency for Singapore Restaurant Week

DiningCity has appointed HEAT Branding for its 11th edition of Singapore Restaurant Week.The bi- annual food fest launches on 24 October and will feature a myriad of cuisines available across the island until 1 November. Themed SIN City, the 11th edition pays tribute to Singapore's 50th birthday.The agency is tasked to oversee the marketing and PR efforts for the event. HEAT Branding will be responsible for all media relations required which entails coordinating the event launch as well as designing all communications required for media use.Tara Mohamad, general manager, DiningCity, said,“We are thrilled to welcome a fresh line-up of partners on board. We are all about demonstrating how far Singapore’s food scene has come and the fact that the list of participating restaurants continues to grow proves the momentum.”