dimsum ties up with Shanghai Media Group to boost Chinese content

Star Media Group and Shanghai Media Group (SMG) have collaborated to provide a series of A-list and exclusive Chinese content produced by SMG. The memorandum of understanding signed on Tuesday formalised the tie-up between the groups which began earlier this year. The deal finalised an initial cooperation term of two years of exchange of content on each other's digital distribution platforms.

During this period, both parties will explore more areas of cooperation. At the same time, they will be committed to jointly promote content across the Southeast Asia.

A partnership agreement was also signed between Shanghai Media Group's Shanghai Wings Media and dimsum, operated by SMG Entertainment, to provide simulcast titles including variety shows, documentaries, lifestyle programmes, film and drama series.

Datuk Seri Wong Chun Wai (pictured: first from right), group managing director and CEO of Star Media Group said, “We are excited with the addition of more premium and popular Chinese content for dimsum subscribers. This partnership is an affirmation of dimsum’s commitment to bring the 'best' Asian content and streaming experience.”

Some of the content which are currently available on dimsum are Go Fighting! Season 1, 2 and 3; Flowers on Trip with China, Who’s the King, Talent Singer Season 2, House of Dreams Season 2, Super Asia and Golden Night.

“This partnership represents our commitment through our media groups via content exchange to enhance our relationship. This is also aligned with our plans on bringing China to Southeast Asia via our 'One Belt, One Road', said He Xiao Lan (pictured second from right), vice president of Oriental Pearl Group and general manager of Shanghai Wings Media.

dimsum is currently available in Malaysia and Brunei via mobile and web applications as well as Chromecast and AirPlay, with subscription priced at RM15 a month.