Dimsum, video-on-demand (VOD) service in Malaysia, has launched branded VOD content from Oh!K. This is part of dimsum’s plan to bring Korean entertainment content to its subscribers in Malaysia and Brunei.
Oh!K, a Turner Asia Pacific channel, will provide Korean drama fans access to award-winning series and hit shows across the region. The content will also be available in Mandarin, along with multiple language subtitles.
“We are pleased to have regional and global partners like Turner on Dimsum as we continue to grow our content offerings. The partnership will enhance our Korean drama genre on Dimsum,” Lam Swee Kim, Dimsum's chief marketing officer, said.
This is not the first time Dimsum has inked deals to bring content from other regions to Malaysia. Recently, the company struck deals with top Asian broadcasters at the Hong Kong International Film & TV Market.
Korean content viewing in Malaysia has been growing in recent years.In fact, competitor iflix, recently appointed Joon Lee as special advisor to the iflix Group to build up its Korean content offering. In his new role, Lee will drive iflix’s Korean acquisitions and enable the company to make a more significant contribution through its involvement in the Korean content ecosystem.
Airasia last year also got creative in boosting the budget airline’s brand name, tapping on the popular K-pop wave and entertainment dramas in Asia.