dimsum and Etika to collaborate again for CNY campaign

Streaming service dimsum has collaborated with Etika for its latest Chinese New Year campaign. From now until 31 March, dimsum is giving away free subscriptions for two months, six months or up to 12 months with any purchase of brands such as Pepsi, Revive Isotonic, 7UP, Kickapoo or 1.5L Tropicana Twister Twin Pack.

This marks the second year straight for both companies in partnering up for CNY campaign. The access to dimsum content include exclusive series and blockbuster movies in high definition and multi-language subtitles.

In a statement, dimsum's spokesperson said for this year, it has also curated a line-up of Chinese New Year countdown shows and Valentine specials that are suitable for the whole family.  For this year's campaign, customers will be able to purchase the selected beverages to obtain dimsum promo codes at major retail outlets Giant, AEON Big, AEON, Tesco, Mydin, Billion, Econsave and The Store.

In addition, Etika will provide personalised calligraphy on angpao packets at selected outlets exclusively for its customers. During the event, customers also stand a chance to participate in lucky draws to win dimsum exclusive merchandise at AEON Big Kepong, AEON BIG Subang, AEON Bukit Tinggi, Tesco Kepong and Tesco Mutiara Damansara on selected days.

Lam Swee Kim (pictured left), chief marketing officer of dimsum said, “Chinese traditions are at the very heart of dimsum’s experience. The giving of unlimited access to dimsum symbolises our sincere wish for all of our subscribers to share with their loved ones."

Santharuban T. Sundaram (pictured right), vice president of marketing at Etika added, “We want Malaysians to have a good and prosperous Chinese New Year celebration with their loved ones. Hence, we have decided to collaborate with dimsum again to share an abundance of happiness throughout this festive season. We hope that this campaign will bring more cheer to our consumers, with its great tasting beverages and a variety of TV show."

As a fairly new entrant to the video streaming industry, dimsum has been aggressively trying to gain a bigger slice of the piece in the local scene. In December 2017, it launched “Celebrate Asia with Us” initiative to mark its first anniversary and revealed the upcoming addition of four new regional content partners. This includes Ani-One (Hong Kong), GMM Grammy (Thailand), Celestial Tiger Entertainment (Hong Kong) and Asia Travel (Taiwan), which joined its platform.

Several months earlier, dimsum's parent, Star Media Group collaborated with Shanghai Media Group (SMG) to provide a series of A-list and exclusive Chinese content produced by SMG for its subscribers.

In addition, dimsum also has brought on board Celcom in June last year to offer a streaming experience with direct auto-billing subscription and low-cost data packages. Through this partnership, dimsum subscribers will be able to stream unlimited Asian dramas and shows with Celcom’s new video streaming feature, "Video Walla”. This offer is available exclusively to all Celcom Xpax and FIRST customers.

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