DigitasLBi promotes Oliver Spalding to head of CRM in APAC

DigitasLBi, global marketing and technology agency, has promoted Oliver Spalding to the new role of head of CRM for APAC. Spalding (pictured) will report to Annette Male, APAC CEO.Spalding, who was previously head of strategy for SEA, joined the agency in 2012 to run the customer strategy function in the UK office, before moving out to Singapore where he helped to secure several key accounts such as Disney, Unilever and Cathay Pacific.In his new role, Spalding will be responsible for building DigitasLBi’s CRM capability in the region, spanning strategy, programme design, marketing operations and technology solutions. Prior to joining DigitasLBi Spalding spent some years in senior planning roles in agencies such as Iris Worldwide, TMW and Razorfish. His career started client-side at Nissan where he was responsible for Online and CRM.“I am excited to take on my new challenge and build out a more rounded offering for our clients. They are looking across an eco-system of data and media solutions, so by adding CRM to our offering in the region I feel confident we can set-out a complete story across all digital marcom’s channels,” said Oliver Spalding, APAC head of CRM, DigitasLBi.“I’m delighted that Spalding is taking the reins for CRM in APAC. This comes at a crucial time where regional clients are investing heavily in consumer-centric technologies and seeking more creative solutions to help realise that investment. With his track record, no doubt he will do brilliantly,” Annette Male, APAC CEO, DigitasLBi added.