DigitasLBi names managing director for SEA

DigitasLBi has hired Annette Male(pictured) as managing director for Singapore and Southeast Asia to bolster its capabilities and drive business growth in the region.

Based in Singapore, Male reports to Roy Capon, CEO APAC DigitasLBi. She is tasked to drive value and digital transformation for DigitasLBi clients’ businesses in Singapore, SEA and several APAC markets such as Australia, China,India, Japan and Hong Kong.

Male was previously based in London as deputy managing director of DigitasLBi’s customer experience and CRM specialist agency Kitcatt Nohr. She brings a multitude of skills and a fluency with data driven customer and digital experiences that have been honed over her eight years at Kitcatt Nohr and previous experiences at Tequila, CHI & Partners, and Mars GB.

Roy Capon, DigitasLBi’s APAC CEO, said: "Male’s leadership and experience in Singapore not only adds strength to our regional offering but offers our clients a broader range of services. It also demonstrates again our commitment to talent mobility around the world and our culture of supporting growth internally."

Male said: “I am looking forward to bringing our customer engagement proposition to the region, which can only strengthen the diversity of what DigitasLBi has to offer clients.”