DigitasLBi hires regional ECD

DigitasLBi is bolstering its creative leadership with the hire of Lyndon Hale who joins as regional executive creative director for APAC, which includes Singapore, Australia, India and Hong Kong and Japan.

Hale will report into Chris Clarke, international chief creative officer, and Annette Male, CEO of APAC.

Hale brings 30 years of industry experience working across global markets including Japan, South Africa, the United Kingdom, and most recently from Australia where he held the title of executive creative director for the Sydney based independent agency Orchard.

Hale moved to Australia in 2007 as ECD and was the founding partner of the then start-up agency Tongue, which, having grown the business from 4 people to 50, sold to WPP in 2010. Following the sale, Lyndon moved across to Razorfish and later Imagination where he focused on large-scale experiential digital work for Commonwealth Bank and Ford.

Hale said: “It is brilliant to be joining DigitasLBi at this time of expansion. My immediate focus will be to create a structure which enables top quality work at the fast pace that is required by our clients in the region.”

Annette Male, chief executive officer, APAC at DigitasLBi said: “Hale is a fantastic addition to our creative offering; with his strong creative track record and breadth of experience working both on a global scale as well as across the APAC region. We are excited to have him onboard leading our clients transformation agenda with great digital work for our clients across APAC.”

Chris Clarke, International Chief Creative Officer, DigitasLBi added: “Hale was my creative partner at Wheel in the UK when we both did some of our best award winning work. Having Lyndon back on board is wonderful for me personally, but to have such a tried and tested creative force taking the reigns in the region is fantastic for the business. We know what he can deliver.”