DigitasLBi hires creative lead

Global marketing and technology agency DigitasLBi has expanded its Singapore creative team with the appointment of Keith Byrne as creative lead.Having recently moved to Singapore from DigitasLBi London, where he was involved with the launch of the content and social media agency Lost Boys, Byrne brings more than a decade of digital creative experience from both Australia and the UK at Ogilvy, JWT.In Singapore, Byrne will work primarily on the Unilever business while providing additional support to other clients.Byrne said: "I’m thrilled to join the team in a new exciting market such as Singapore. I’m hoping that the work we produce will gain further recognition and win a few Creative awards."The appointment comes at a time of growth for the Singapore office; having recently won Gold at Marketing’s Digital Agency award. This is a prestigious award, which is decided solely by client-side marketers.Annette Male, managing director at DigitasLBi, Singapore added: We are pleased to have Byrne onboard. He’s a great addition to the team and we hope that we continue creating strong work for our clients in Singapore and across the region.