Publicis.Sapient's DigitasLBi has hired Ralf Fuss as head of strategy for Hong Kong.
Prior to joining DigitasLBi, Fuss was strategic planning director at DDB Shanghai where he worked on the SAIC Volkswagen business, but also worked with Grey on Borgward in Beijing as well as with Jung von Matt Shanghai on Swiss luxury appliance brand V-Zug.
Fuss will be responsible for managing the strategic output for the Hong Kong office and will be working with some of their key clients including Shangri-La Hotel and Resorts, Asia Miles and Electrolux.
Originally from Berlin, he previously worked with agencies including TBWA, MRM Worldwide, DDB and Razorfish, Fuss has more than two decades of experience in planning, design and creative strategy.
Justin Peyton, chief strategy officer, APAC said: “Ralf’s a seasoned strategist with a broad experience across brand and agency disciplines. His expertise will be invaluable and will help accelerate the DigitasLBi mission to support our clients in their marketing transformation.”
Damien Tew, MD of Hong Kong said: “Ralf is a talented and experienced strategist with immense global IQ which will be a great asset to the multi-market needs of our clients.”