Prior to this, Peyton has helped Digitas to launch the agency brand in five markets across the region, and to rapidly scale the business through strategy-driven new business wins such as Qantas in Australia, Samsung in Singapore, and Shangri-La in Hong Kong.
Before moving to Asia, Peyton led the Financial Service practice for DigitasLBi in London, where he helped brands such as Lloyds Banking Group, Barclays and RBS adopt a customer-centric lens to their businesses and start on their digital transformation journeys. Peyton brings with him over 20 years’ multi-disciplinary experience, spanning finance, media, data-driven marketing, and digital transformation.
In a statement to Marketing, Publicis Groupe managing partner APAC Jane Lin-Baden said, “I would like to thank Peyon for his contribution to Digitas over the past 12 years that he’s been with the agency and wish him the very best in his next chapter.”
In the newly-created regional role, Peyton will be reporting to Wunderman Thompson APAC CEO Annette Male. Earlier this year, Male was picked as CEO for APAC, effective 4 March 2019 and reports to global CEO Mel Edwards. Male served as APAC CEO at Digitas until 1 March 2019. She was with Digitas for four years.
Male said, "Peyton brings expertise in the strategy and change that modern brands are seeking as they define their futures. Justin’s proven ability to connect data, tech and creativity and deliver customer-centric and business solutions, makes him the perfect choice in Wunderman Thompson’s quest to inspire growth for ambitious brands."
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