Social Mixer 2024 Singapore
marketing interactive Content360 Singapore 2024 Content360 Singapore 2024
marketing interactive

Digital push to promote public participation

share on

Dubbed “Hong Kong: Our Home”, the government campaign launched today acts as a government-backed online portal to help advertise a range of events promoting the city’s vibrancy and diversity.Though with some overlap with the tourism board’s events, the campaign will be divided into four sectors: Vibrant Hong Kong – which focuses on cultural, sports and recreational activities; Hip Hong Kong for the younger generation; Caring Hong Kong to foster help among neighbours and encourages people to show care; and Fresh Hong Kong for environment events.Leveraging on existing resources, the portal has already recruited nearly 200 partners to fatten up its events schedule. They include the likes of Bank of China, CLP Power, G.O.D., Green Power and Henderson Land Group.“The point of the campaign is to instill a sense of positive energy in the people of Hong Kong and to inspire them to care and love its city,” a spokesperson said.The portal is advertised through its YouTube channel, a TVC, and a promotional video by celebrities.

share on

Follow us on our Telegram channel for the latest updates in the marketing and advertising scene.
Follow

Free newsletter

Get the daily lowdown on Asia's top marketing stories.

We break down the big and messy topics of the day so you're updated on the most important developments in Asia's marketing development – for free.

subscribe now open in new window