HK Digital Art Fair introduces Covid-data driven series with metahuman artist

Hong Kong's Digital Art Fair has partnered with local metahuman artist MonoC to unveiled “Corona Florella”, a data-led series of six generative artworks that record and reimagine the global battle against Covid-19 and celebrate the triumph of data-led science and human resilience this year. 

MonoC is the first virtual human to participate in Digital Art Fair, according to the press release. She is known for her artistic sensibility that weaves new technology and poeticism with over 9,000 followers on Instagram. The metaverse jetsetter is able to form meaningful connections between her subject matter and the audience without the inherent human limitations of space and time.

The series “Corona Florella” exemplifies this exciting new interplay between technology and art. Data gleaned from seven continents informing a series of four works centred upon the artist’s signature floral motif chart the evolution of Covid-19 from its global spread, to its alarming death rate, to immunisation, and recovery. The fifth work of MonoC illustrates all four stages of the pandemic in one magnificent, moving artistic statement.

Led by brandtech company Gusto Collective, the series uses global Covid-19 data alongside Hong Kong music producer T-Ma through her algorithmically interpretation of the evolution of Covid-19 from its global spread, to its alarming death rate, immunisation, and recovery, by showing a feminine nature through renderings of flowers that are bold and colourful yet possess a delicate, ephemeral charm, but in this series the florals take on an alien form as they take on the expressions of pandemic horror, melancholy and metamorphosis.

The series will be staged at Asia Standard Tower in Central from 20 October to 6 November.

"Metahuman art has immense potential; data is leveraged for facts, yet interpretation is only possible for the conscious mind. Art has always been a powerful communicator, connecting artist and audience, and today’s digital art makes this connection more immediate, more immersive and more enthralling," said Aaron Lau, CEO of Gusto Collective. 

Surrealist metahuman artist MonoC is created by Gusto Collective, a BrandTech group, powered by AI, machine learning and deep fake technology. "As a metahuman artist, she is able to leverage data to engage the audience through the “Corona Florella” series on a collective discourse about the events and unprocessed emotions of the COVID-19 pandemic," Lau added.

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