Digital agency ADA acquires AI analytics company dhiOmics

Digital agency ADA has acquired dhiOmics to launch its global data and AI delivery hub.

dhiOmics was founded in 2017 in India, with a talent pool of 200 people, equipped with deep skillsets covering marketing analytics, tech developers and data engineering. dhiOmics serves brands across industries including retail/eCommerce, healthcare, technology, modern industrial.

The acquisition is set to enhance ADA's digital transformation capabilities and expands its ability to deliver to global clients at scale and speed.  The hub will leverage customer data platforms, marketing cloud, and customer engagement platforms with teams specialising in data engineering, artificial intelligence and machine learning (AI/ML), and cloud infrastructure.

With the acquisition of dhiOmics, ADA said in a release that it not only enhanced its digital transformation capabilities, but also gained a strong presence in the Indian market, which is one of the fastest-growing markets in the world. The move is in line with ADA's global expansion strategy, as it enables the establishment to tap into India's vast talent pool and leverage the country's robust technology infrastructure to deliver innovative solutions to clients worldwide.

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Prabhat Agarwal, founder of dhiOmics said, “We are excited to join forces with ADA to establish India as a premier delivery hub for global clients. It is a fantastic opportunity to be able to introduce ADA’s comprehensive integrated offerings to our clients and provide more avenues for our people to grow.”

Nilesh Gupta, founder of dhiOmics, said: “We have seen incredibly strong demand for data-led transformation within the Indian market. We look forward to working with ADA to expand our offerings available to our clients within India market.”

Srinivas Gattamneni, chief executive officer of ADA, said, “We welcome both Agarwak, Gupta and their colleagues to ADA. Their highly specialised teams and close-knit relationships make dhiOmics the perfect partner for clients to deliver agile and cost-efficient technology consulting, data management and enterprise system integration.”

In May last year, the Axiata Digital owned company also acquired SingPost's eCommerce arm to further strengthen its eCommerce capabilities in technology and enablement, offering clients fully integrated services in Malaysia, Singapore, Indonesia, Thailand, the Philippines, Sri Lanka, Bangladesh, Cambodia, Vietnam, and South Korea. While ADA declined to reveal the monetary value of the acquisition, it said that the acquisition includes all assets and staff under SingPost's eCommerce arm.

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