Digi pushes for content creation with YouTube stars

Digi Telecommunications is making a push into content creation with its latest musical collaboration. This is all part of the telco's launch of its latest product for music lovers - the Digi Music Freedom pass.

The telco is partnering up with YouTube sensations Elizabeth Tan, Shawn Lee, Diandra Arjunaidi, Narmi and busking group Genji rockers Bunkface as they banded together to perform Tan's highly popular single, Knock Knock. The song will be performed in their own unique musical genres - and then combined into one.

The song, composed by local star Faizal Tahir was released online and on air recently.

Take a look at the video:



"We thought it would be the perfect song for our launch event,” said Christian Thrane, CMO of Digi. "It's upbeat, catchy and when we combine it with all the musical talent in the video, we immediately knew this song would match the excitement and energy within Digi as we launched Digi Music Freedom."

When talking about the artistes featured in the video, Thrane said Digi has always been a strong supporter of local artistes and the brand did not want to pass up an opportunity to work with s”ome of the most exciting entertainers in the country.

"Just like our new service offering, this video showcases a freedom to enjoy music in whatever way we want without restrictions," Thrane added.

Digi subscribers with any Internet plan can activate the Music Freedom pass for unlimited streaming of all the music they want from the most popular music discovery, streaming and Internet radio services.