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DiGi grooves to Deezer’s tunes

Malaysia – DiGi Telecommunications (DiGi) and global music streaming service Deezer have forged a musical partnership in giving more users free and cheaper access to music streaming via Deezer.

This positions DiGi as the first mobile service provider in Malaysia to work with the French-based online music streaming service.

Through the partnership, DiGi customers who sign up with selected postpaid, tablet and broadband plans for smart devices, or purchase bundled packages for smart devices, get free subscription to Deezer Premium+ or pay RM8 for more perks, as opposed to the current price of RM14.90 any user is required to pay to use the service.

For DiGi, the partnership is part of its ongoing strategy to provide “Internet for All” and drive mobile Internet lifestyle by enriching mobile experience.

Praveen Rajan (pictured left), head of products – Internet and Services for DiGi said, “This latest collaboration with a key Internet player fits perfectly with our intention to build an ecosystem of digital services to deliver a richer Internet experience for all customers as part of our efforts to deliver Internet For All”.

Rajan adds that DiGi will start promotions with notifying existing customers on the service collaboration, followed by below-the-line and in-store initiatives. It will also embark on awareness campaigns soon through print ads.

Deezer, which was launched in Malaysia in September last year, is available in 182 territories worldwide with three million paying subscribers, 26 million users and more than one million Facebook fans.

Clément Gossé (right), Deezer’s business development manager for Asia Pacific, said the difference with the DiGi partnership is the price users will pay and the space it will give DiGi to engage with users.

“Deezer offers open APIs and we have different applications within it. We are using these APIs to engage with users, thus allowing DiGi to engage with them as well. Soon, we will make the move to make a connection between the streaming platform and the DiGi music store,” Gossé added.

On partnering with DiGi, Gossé said it was impressed to see the musical factor that DiGi was associated with and its culture was inclined towards the partnership.

“Partnerships with mobile operators like DiGi are an effective way to extend our reach and proposition to a whole new group of people who appreciate music and variety,” he said.

On how it sets itself apart from other music streaming services out there, Gossé said Deezer positions itself as a music company.

It localises content to local listeners’ preference with a team that hand picks music based on these preferences and listenership.

Deezer also incorporates an artistes’ page, exclusively allowing artists to customise, engage and update information on their own page on the platform.

With the launch to DiGi customers, the telco has also collaborated with Aizat Amdan (centre), recent winner of Anugerah Juara Lagu 27, who will be the first artist it will be supporting on the Deezer platform.

Aizat’s latest single Dwihati will be available via downloads and streaming on Deezer, weeks before the official album launch in May.

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