Digi and PETRONAS enter into cross-marketing collaboration

Digi and PETRONAS Dagangan (PDB) have inked a comprehensive, exclusive digital partnership to combine marketing and rewards programmes, as well as explore touch-points to digitise and enhance benefits to businesses and customers.

This partnership strengthens Digi's network of 15,000 customer touch-points and enables PDB to offer a wider range of services to Malaysians who patronise their stations. PDB's spokesperson declined to reveal the monetary value of the partnership when asked by A+M.

As part of the partnership, there will be a cross-marketing collaboration between Digi's intelligence commercial fleet tracking solution iFleet and PDB's corporate fleet card programme, PETRONAS SmartPay. Digi will also subscribe to PETRONAS SmartPay exclusively for its fleet management solution, providing it greater convenience, savings and value monthly.

Plans are also underway to look into the reward programmes of both partners and explore ways in which customers and subscribers of both programmes can benefit. This is expected to activate further into the partnership in H2 2018.

Meanwhile, consumers will be able to enjoy selected services such as subscribing to a Digi line or credit reload at more than 200 PETRONAS stations in Klang Valley, providing added convenience to customers. Digi pop-up booths will also be set up at selected PETRONAS stations to make it more convenient for motorists who wish to perform the selected services. Additionally, Malaysians can also make payment with the e-wallet app vcash at PETRONAS stations nationwide.

Aadrin Azly, PDB’s head of retail business division, said the partnership will not only improve the customer experience at its petrol stations, but also aid in its own digitisation efforts as it strives to bring more digital products and services to consumers.