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KFC is turning up the heat for its fans this April Fool’s Day, hilariously launching a campaign that blurs out its juicy finger lickin’ dishes. The campaign running on its Instagram page, also aimed to drive traffic to its brand-new page on TikTok. The campaign was executed with the help of its social media agency Arena Media.
MARKETING-INTERACTIVE has reached out for more details.
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Currently, KFC Singapore has a roster of agencies including TSLA and R/GA on its creating roster, along with Havas Singapore which handles media buying. For PR purposes, KFC Singapore works with Ninemar for PR.
R/GA Singapore was appointed as its creative agency partner in March. According to a timeline shared with MARKETING-INTERACTIVE, the campaign is set to kick off in April. With the addition of R/GA agency, KFC Singapore said it was seeking to further raise its brand awareness and presence and evolve the role the brand plays in culture.
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