DeVries Global bolsters China leadership team

DeVries Global, IPG’s public relations network, announced two senior leadership appointments to bolster the firm’s growth in China and Asia.

Lydia Shen (left) has joined as managing director for China and Zoe Wu, has been promoted to a new role as regional vice president, operations & business strategy for China and Asia.

In her role, Shen will be responsible to drive business opportunities for existing and new clients; and foster and grow the talent within the China team. She will report directly to Andres Vejarano, regional managing director of Asia.

Within her 17-year PR and marketing career, Shen was previously managing director of Cohn & Wolfe China.

“The unique culture at DeVries and inspiring team are just a few of the things I am looking forward to being a part of. As an organisation, DeVries has introduced innovating ways for their clients to engage and deepen relationships with their digitally-savvy Chinese audiences” said Shen.

To further strengthen the agency's China operation, Zoe Wu, has been promoted to senior vice president, operations & business strategy, China & Asia.

In this newly created role, Wu, who has been with the firm for over five years, will be responsible for business planning and operational effectiveness to support the future growth of the firm.

She will report directly to the Lydia Shen and will also take on additional regional responsibilities including spearheading transformative talent and culture development programs, business intelligence and marketing.

“I am thrilled that Lydia, a proven and experienced China marketing leader, will join our leadership team, and drive and deliver the best that we can, for our clients, and for our people. Equally, in her new role, Zoe will bring further operational innovation to the way we build our value and counsel to our clients,” said Vejarano.