Deutsche Bank has appointed Mohit Gupta (pictured) as its new APAC director, head of marketing under its Corporate Bank division. A spokesperson from Deutsche Bank also confirmed to Marketing that Gupta will also taking on a global role as the head of social media – Corporate Bank.
Gupta was previously with Standard Chartered Bank as the global head of retail bank marketing, under the wealth solutions and priority banking department. Gupta brings with him expertise across various global banks as well as a brief stint with WPP in his early days.
According to his LinkedIn, prior to joining StanChart, Gupta was with private banking company Julius Baer as marketing director and head, private banking – Middle East, Asia, Europe and India. In this role, he oversaw strategic issues including performance, costs, new products, HR, compliance and others. Gupta also said he had established a segment strategy with a marketing plan and budget to acquire clients via sponsorships, events, media, advertising and digital channels. He has also led the team to strategise and conceptualise via events.
Before that, he had a five year stint with Northern Trust Corporation where he spearheaded the launch of Asia and Australia websites. In his time with the financial services company, he held the role of vice president, head of marketing and sales proposals for the APAC Institutional clients. Gupta was involved in the deployment of Asia-specific Twitter and LinkedIn channels as well as Google SEO and digital advertising campaigns.
Meanwhile, between 2005 to 2010, Gupta worked with Citibank as the global marketing manager and scaling up to senior sales and relationship manager, both in the wealth management division. Some of his duties included conceptualising and executing marketing campaigns across TV, print, radio, online, direct marketing, sponsorships and roadshow events to increase brand recall as well as to acquire new high net-worth clients and deepen relationships.
Prior to entering the financial sector, Gupta managed brands – PepsiCo, Hutchinson Telcom and apparel brand ITC Wills Fashion in his time with WPP. Based in India, he helming the role of senior brand custodian and worked with agencies J Walter Thompson and Ogilvy for campaigns involving the brands in his portfolio.