Dettol MY targets young parents with new ad film

Dettol Malaysia has launched a campaign in light of Parents’ Day.

The campaign features a film titled ‘A parent’s promise: keeping our children protected and loved’, which is conceptualised by Dettol’s newly appointed digital agency, Kingdom Digital and produced by Imagineers Film. The campaign will be running for one month.

Watch it here:

The three-minute film highlights the journey of new parents as they navigate the challenges and excitement of parenthood. The film features two sets of new and young parents.

Through fun and relatable questions about their roles at home, such as who’s the stricter parent and who's the chief hygiene officer, the film showcases the challenges that these new parents face in raising a child while also highlighting the joy and rewards of parenthood.

With ‘A Parent's Promise,’ Dettol aims to help new parents feel more confident about providing a clean and safe environment for their children.

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Tiffany Tang, the marketing director of health ad hygiene of Dettol Malaysia said that the film is targeted at young parents, to provide hygiene solutions that make it easy for them to feel protected.

“We believe we are in the best position to keep Malaysian families protected in our relentless pursuit of a cleaner and healthier world,” she added.

Edmund Lou, head of strategy at Kingdom Digital said, “We understand that new parents often turn to social media and influencers for advice and tips on navigating parenthood. That's why we based our campaign concept on this human insight, featuring two pairs of young parents who are also content creators to share their experiences via an engaging online film. We're confident that this approach will not only resonate with new parents but also showcase Dettol's commitment to providing accessible hygiene solutions that make everyday protection easy.”

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