Desmond Wang appointed managing director for Nielsen Hong Kong and Macau

The global measurement and data analytics company Nielsen has expanded Desmond Wang’s leadership role as managing director Hong Kong & Macau, in addition to Taiwan, with responsibility for all of Nielsen’s business activities in Hong Kong, Macau, and Taiwan.

Wang is a veteran of Nielsen with around two decades of experience in various markets, including Taiwan and China. Prior to this role, Wang served as the vice president for consumer packaged goods (CPG) vertical of Nielsen Taiwan. He also served as the CPG senior director of Nielsen China. 

Cindy Shin, president of Nielsen developed Asia, commented, “This important appointment reflects Nielsen’s commitment to our clients in Hong Kong and Macau, and I am fully confident that Desmond’s leadership will not only enable the Nielsen Hong Kong and Macau team to drive success but also bring in cross-market synergy to help our clients realise continued growth within Hong Kong’s ever-evolving market.”

Wang said, “With the ever-growing digital, eCommerce and big data, it’s more important than ever for businesses in Hong Kong to keep abreast of these changes, and to keep up with the evolving needs of consumers in Hong Kong. And we will continue to enable our clients to drive business wins in their respective industries.”