Desaru Coast names creative partner

Desaru Coast has appointed G.A Brand Design as the lead creative agency for the destination’s brand and communications campaign, launching mid this year in Malaysia and Singapore in traditional and digital media.

Located on the South-eastern tip of Johor, Desaru Coast is one of Malaysia’s first integrated luxury destination, spanning over 17km of beachfront facing the South China Sea.

Philip Whittaker, chief marketing officer, Themed Attractions Resorts & Hotels (TAR&H) said: “G.A impressed us with their fresh and integrated thinking for Desaru Coast destination and their dedication in ensuring the brand would be correctly positioned for future growth.”

Jonathan Aeberhard – who founded G.A Brand Design in Kuala Lumpur said: “This latest win complements the work that we are already doing with TAR&H on The Datai Langkawi and The Els Club Malaysia. Desaru Coast is a unique, exciting ‘brand-in-the-making’ with huge potential and we look forward to bringing that alive in the coming year.”