Dentsu’s sports division bags B2B client

Dentsu Sports Asia(DSA), a subsidiary of Dentsu Inc, has been appointed as the exclusive activation agency for QNet.

The partnership will see DSA work towards maximizing QNET’s activation campaign with English Premier League champions, Manchester City.

Headquartered in Hong Kong and with more than 25 worldwide offices and agencies, QNET is looking to expand their market in the middle-east, making Manchester City the ideal club to grow their market, given its affiliations in the United Arab Emirates.

DSA had earlier collaborated with QNET in 2012 to facilitate Vincent Kompany’s visit to Taarana, a school for children with special educational needs, in Kuala Lumpur. The Manchester City captain held a football clinic there with children aged between 6 to 12 years old.

Kuna Senathirajah, managing director of the QI Group of companies, said “Following the success of Vincent’s Taarana visit, it was a natural progression to continue the excellent relationship we have with DSA for this new activation campaign with Manchester City.”