Dentsu Aegis Network’s trading desk, Amnet, has appointed Joshua Lee (pictured) to the role of platforms and technology lead, Amnet Asia.
As part of the Amnet Asia management team, Lee will be responsible for driving platform strategies and the assessment, adoption and measurement of various DSP and DMP platforms.
Lee will report to Anna Chan, managing director at Amnet Asia.
He will also work closely with John Thankamony, head of operations and analytics as well as Marc Langenfeld, regional account director, and Mandar Kambli, publisher development lead .
He willwork with the brands across the network and their clients to ensure full adoption of the network’s data management platform – Amnet Audience Centre.
Lee brings with him over 15 years of experience in the online advertising space and has worked with a wide spectrum of businesses. His past positions included in-house roles at Standard Chartered Bank and agency roles for clients such as Resorts World Sentosa and Samsung, in the many different facets of digital marketing.
Since 2012, Lee was platforms and technology director at Dentsu Aegis Network Singapore. Prior to that, he was digital lead for Starcom MediaVest Group's Singapore office.
Chan said, “Lee’s extensive experience in digital media will be a boost to our Asia Pacific expansion plans and I’m very excited to have him join the team.”
Lee said, “The programmatic media landscape is rapidly evolving alongside the use and abundance of client-owned data, the essential ingredient that makes it so effective. Amnet is technology agnostic and we have the right expertise in place, to help our clients realise the full potential of programmatic advertising.”