Dentsu Utama has promoted creative director Chow Kok Keong to the role of executive creative director.
Chow will play a key role in raising the standard of creative output, be in charge of the creative department and continue to push the creative reputation of the agency, said the agency.
“Kok Keong’s creative energy and thinking has been an asset to our agency, our clients and our office. His unique ability to combine creativity and business insights has resulted in better campaigns and ultimately to produce better results for our clients. We look forward to his continued impact as he takes our creative community to a new level,” said En. Omar Shaari, chief executive officer of Dentsu Utama.
Chow has previously worked on clients such as Saab, Porsche, Rover, Perodua, and recently on Honda. He also comes with a strong experience in the banking, telecommunication, FMCG and electronic industry.
Chow said: “Dentsu Utama is a great agency which empowers me to realize my full potential. Combine that with a young, hungry and dynamic team that is fully charged and waiting to take on challenges, 2015 will prove to be an even more exciting and challenging year for all.”
We are pleased with Kok Keong’s promotion as he has proved to be a great team player and is able to offer strategic direction to the team pushing the boundaries of conventional thinking and bringing on board innovative ideas that are of international standards. This will help propel our clients’ goals in growing their business,” said Hideo Katakura, vice president of Dentsu Utama.
Ted Lim, chief creative director, Dentsu Aegis Network for Southeast Asia added: “We were looking for a strategic thinker who has a head for business and a heart for creativity. A creative innovator who will help bring our clients’ fame and the fortune that follows. A trustworthy partner who will inspire our people and earn our clients’ respect. We found all that in Kok Keong.”
Dentsu Utama is a member of Dentsu Aegis Network and has a staff force of 65 personnel. It has both local and international clients, namely Honda, Panasonic, I&P, Unicharm, Malaysian Palm Oil Board (MPOB) Bridgestone, Mandom and Malaysian Agrifood Corporation Berhad (MAFC).