Dentsu Thailand appoints Oliver Kittipong Veerataecha as group CMO

Dentsu Thailand has appointed Oliver Kittipong Veerataecha (pictured) as its new group chief marketing officer, brand innovation, as part of its strategic plan for business transformation and to drive client engagement and digital innovation. Veerataecha's appointment is part of Dentsu’s global strategy to strengthen its business growth by providing world-class marketing services and data-driven integrated solutions.

Veerataecha is set to oversee the group’s strategic marketing services plan as well as the transformation of its integrated solutions and business growth opportunities in creative technology. He will spearhead the group’s business strategy for Thailand alongside Wisarn Sirijantanon, the chief CEO of Media Services Line, and Narong Tresuchon, the CEO of Dentsu Creative.

Prior to joining Dentsu, Veerataecha was the chief brand and group communication officer at True corporation and president of WPP’s VMLY&R Thailand. He is well-known and respected in the marketing, advertising and telco tech industry and is recognized as a new generation of leaders known for his integrated marketing expertise and brand communication capabilities. He has over 25 years of experience in the creative, media, and digital technology industry and is renowned for developing innovative technology that combines creative marketing strategies to deliver an exceptional customer experience.

"I am thrilled to join Dentsu as part of the senior executive team. I will be working closely with the team to lead the group and contribute to the business growth, customer engagement and relationship management as part of our global strategy and I look forward to driving the business steadily for continuous growth and success in the region. I am eager to help push and drive the company's vision and mission to become the world's leading integrated communications agency in line with global strategic goals amidst business challenges in the year ahead,” said Veerataecha.

In addition to its new appointment, Dentsu International has also announced the creation of a new philosophy and vision recently which will take effect this month as part of its business integration and to ensure effective management continuity.

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