dentsu's Prerna Mehrotra takes on expanded role as APAC chief client officer

Dentsu has appointed Prerna Mehrotra (pictured) as chief client officer of dentsu APAC, expanding her current remit as CEO of media for dentsu APAC.

In this newly created role for the region, Mehrotra will focus on designing and delivering an elevated client experience across dentsu’s services in creative, media and customer experience management.

Remaining in her current role as CEO of Media, Mehrotra continues her responsibility of overseeing the group’s leading media brands Carat, dentsu X and iProspect. According to a release, she will continue to work closely with her leadership team, global and local market teams to deliver value across the media ecosystem on behalf of clients.

Mehrotra brings with her over two decades of experience, holding senior client-facing and management roles across APAC. She commenced her journey at dentsu in 2016 as the head of investment. Subsequently, she was promoted to chief investment officer, before moving on to the role of client president of Carat in May 2019.

In 2020 she took on her current role as MD, media group, Singapore. Before her time with dentsu, Mehrotra spent over six years with Starcom, helming various roles such as client lead APAC, as well as deputy general manager of P&G China brand, and regional communications director. She also previously worked at Publicis' Zenith and WPP's Mindshare. 

Mehrotra said that partnering with clients has been the essence of her journey in the media industry, as she has worked with a diverse mix of clients across various verticals and markets including Singapore, China and India.

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“I find real joy in understanding a client’s business challenge and collaborating with them to solve for these challenges. One thing has always been clear – my commitment to put forward the best of my agency’s expertise in creating a competitive advantage for the brands I work with. I can’t wait to continue this journey, pooling together the best talent, capabilities and thought leadership to drive excellence for the clients we work with," she explained.

Dentsu’s APAC CEO, Rob Gilby said that Mehrotra’s appointment is a huge testament to her tenacity and growth mindset. “She consistently demonstrates outstanding leadership and understanding of the changing client and consumer landscape, innovating products and services to capitalize on new opportunities for growth. I look forward to working closely with her in her new capacity and critical new role for the APAC region,” he added.

The CEO of Solutions APAC, Yusuke Kasahara shared Gilby’s sentiment. “She continues to elevate the culture of client centricity across the network, ensuring we put forward the best of our talent and capabilities to deliver outstanding business solutions for our clients. She brings a strong point of view and critical thought leadership across business and marketing strategy to deliver growth for our clients and I’m delighted she has taken on her next challenge within dentsu,” he said.

MARKETING-INTERACTIVE has reached out to dentsu for more information. 

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