Dentsu has announced the establishment of two new Dentsu Group companies, Promo Tec Synergy in Malaysia and Promo Tech in Thailand.
Both companies are subsidiaries of Promo Tec, a Singapore-based company established in 2011 to spearhead the Dentsu Group’s sales and promotion business in Asia. Operation in both markets start 1 November.
Executive officer of Dentsu Tec and president and CEO of Promo Tec Choku Matsukawa will run a team of six in Malaysia and 10 in Thailand, tentatively.
Promo Tec Singapore also has subsidiaries in Indonesia, India and Vietnam.
The Dentsu Group offers communications and media services in 110 countries across five continents. Its Japan-wide network and London-based operation unit Dentsu Aegis Network oversees the operations of Aegis Media. The group employs over 37,000 industry professionals.