Dentsu names four new ECDs

Dentsu Network /Asia has brought in four new executive creative directors for its operations in Singapore, Malaysia, Vietnam and the Philippines.

Ng Heok Seong leaves Havas Worldwide in Kuala Lumpur to join Dentsu Singapore.  Among the 25-year veteran’s accolades include winning the Cannes Lions, D&AD, Kancils and One Show Pencils.

Previously from JWT Vietnam, Andy Soong Kok Leong is now tasked to lead the creative teams at Dentsu Alpha in Vietnam. He brings to the table 20 years and experience from winning Malaysia’s first and only Grand Prix at Cannes when he was part of JWT Malaysia.

Malaysia’s Dentsu Utama brought on board Chow Kok Keong from TBWA in Kuala Lumpur. Kok Keong has worked with agencies such as McCann Erickson Singapore and Naga DDB Kuala Lumpur, picking up over 70 international awards.

For the Philippines, Dentsu reeled in Joey Ong to join Aspac Philippines who formerly lead creative teams at DDB Philippines and Bates 141 Manila (now Bates CHI and Partners) for three years each. Other agencies he worked for include TBWA and Publicis JimenezBasic.

“We hunted all over – from Singapore to Istanbul – for creative leaders. We wanted strategic thinkers with a head for business and a heart for creativity, both bread and award winners. We looked for creative innovators who will bring our clients fame, and the fortune that follows,” Ted Lim (pictured), Chief Creative Officer, Dentsu Network/Asia added.