Dentsu Aegis Network wants Malaysians to guess their kuih raya personality

Are you a Kuih Makmur or Semperit Susu? Dentsu Aegis Network Malaysia decided to add some fun to the festivities in its online Hari Raya greeting card, featuring a quiz on which kuih raya fits their personality best.

Among the list of questions participants will get to answer include “Are you #TeamRayaKampung or #TeamRayaBandar?”, “When you spot a mak cik bawang heading towards you, do you immediately make a quick escape or rehearse answers in your head?” and “Would you be planning for your OOTD the night before Aidilfitri or eating your favourite rendang?”

In a statement to A+M, San Yen Liew, Isobar’s ECD, said the team wanted to do something fun for this year’s Raya festivities and there was no better way to celebrate the occasion than focusing on Malaysians’ obsession with food, particularly their love for kuih raya. The team came up with the idea of a personality test and mapped out 31 questions with 62 possible answer options that would eventually lead to eight different types of kuih raya.

“Each kuih raya character even comes with its own unique write-up, recipe and style mood board. Give it a go to find out your true inner kuih raya personality,” he said.

dentsu aegis network isobar hari raya

Last year, the network commemorated 61 years of independence and showed its love for Malaysia through a special Spotify playlist titled “Dentsu Aegis Network Presents: Selamat Hari Merdeka 2018!”. The playlist was curated by Dentsu LHS and features 61 local tunes which showcase Malaysian pride, unity and nationhood.

Apparently, I am a Tart Nanas Gulung, a kuih for all individuals who are perfectionists. Which kuih raya did you get?