Dentsu Aegis Network promotes Preeti Kumar to global client development officer

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Media company Dentsu Aegis Network has promoted Preeti Kumar to the role of global client development officer of DAN solutions at Dentsu Aegis Network. Based in Singapore, she will report to Yusuke Kasahara, CEO, DAN solutions APAC and Ray Konishi, global integrated client president of Shiseido.

In her new role, Kumar will be responsible for partnering with Dentsu Aegis Network’s lines of business to design bespoke solutions for its key client relationships across the company. The DAN solutions function was formed to lead marketing transformation and is aimed at driving future-forward value creation, innovation, and measurable business and marketing outcomes for the company’s clients.

Prior to her promotion, Kumar was the managing director for iProspect, a subsidiary of Dentsu Aegis Network for over two years, according to her LinkedIn page. As an MD, her role entailed solving business and marketing transformation issues around digital, data and technology, brand experience, performance content and organisational design.

Yusuke Kasahara, CEO, solutions APAC said Kumar brought with her over 26 years of experience and a proven-track record of delivering client excellence and marketing transformation. “She has led multi-disciplinary, cross-cultural teams in both emerging and developed markets globally. I am excited to continuously build our offering with her and expand our key client relationships globally from this region,” Kasahara added. Kasahara was appointed CEO of solutions in March this year, and reports to Masaya Nakamura, CEO, global solutions and Ashish Bhasin, CEO, DAN Asia Pacific.

Meanwhile Kumar said she was delighted to take on this new role, adding that building and executing this marketing transformation model through the company’s solutions capability was “next generation client management”, and she is excited to be a part of that journey with Dentsu Aegis Network.

Separately, Dentsu Aegis Network recently named Wendy Clark its global CEO, effective September 2020. Clark will be joining the company from DDB Worldwide, where she is currently the global president and CEO.

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