Dentsu Aegis Network names new global brand president

Dentsu Aegis Network has named Takaki Hibino as its new global brand president of Dentsu media to support the brand’s growth plans outside of Asia Pacific.

Hibino was appointed CEO Dentsu Brand Agency and Dentsu media Asia Pacific (excluding Japan) in January 2016. He will continue his responsibilities as CEO of both of these brands in APAC in addition to his new role as global brand president of Dentsu media. Hibino’s 32 year career at Dentsu Inc. includes account management of global brands such as Coca-Cola, McDonald’s and Shiseido. He was appointed executive officer of Dentsu Inc. in 2014 in charge of marketing, PR and strategic planning, as well as global business and continuing his strong international client relationships.

Hiroaki Charlie Sano, executive officer of Dentsu Inc. and CEO of Dentsu Brand Agency and Dentsu media within Dentsu Aegis Network said, “I am looking forward to Hibino-san’s leadership in enhancing the agency brand in the global market.”

Nick Waters, CEO Dentsu Aegis Network Asia Pacific said, “Hibino-san has proven to be a valuable member of the APAC leadership team since the beginning of 2016 and we are happy that he will continue this role combined with his new global responsibility as Global Brand President of Dentsu media.”

Peter Huijboom, CEO media brands & global clients, Dentsu Aegis Network said, “Given the growth plans we have for Dentsu media globally it’s important to have someone with an international profile leading the brand. Hibino-san is a great fit for this role and will continue to provide value to our clients as part of our media brand portfolio, with this appointment he also joins the Dentsu Aegis Network Brand Board.”

Akimasa Baba, who has been global president of Dentsu media and managing director of the global business center of Dentsu Inc. takes on the role of CEO Beijing Dentsu which is ranked fifth among the top 100 Chinese advertising agencies also effective 1st June 2016.