Dentsu Aegis Network has launched Dentsu Mobius Media (DM2), a new agency model.
The creation of DM2 comes on the back of bringing together two network brands – specialist digital agency Dentsu Möbius and global media agency Dentsu media. The new entity will be led by CEO James Hawkins, who was previously CEO of Dentsu Möbius in Asia. Hawkins (pictured) is also the chief digital officer for the Dentsu Media Network across Asia Pacific.
According to a release, DM2 operates at the "intersection of creative, media and technology, underpinned by digitally-considerate, content-led solutions."
Currently, Dentsu Möbius and Dentsu media share a list of global and regional clients including Toyota, Disney, Mondelēz International, Singapore Airlines and Hitachi. DM2 plans on investing in additional hires.
Hawkins said, “The lines between digital and traditional are fading fast, content is now the connector. That’s why DM2 represents this future state, where the two are no longer mutually exclusive.This move enables us to deliver work faster, smarter and create more impact for our clients. Our expanded creative capabilities, combined synergies and dedication that puts digital at the heart of our strategic thinking. This creates the perfect balance of creative, media and technology for the digital economy."
Takaki Hibino, CEO of Dentsu brand agency and Dentsu media Asia Pacific (excluding Japan), said, “This is the right step forward and will bring us closer towards achieving our digital ambitions. There is an unmistakable chemistry between the two agencies with proven success and I am confident that DM2 will be a success story in this new iteration of the digital agency.”