Dentsu Aegis Network has announced the promotion of Michael Epstein to CEO of media brands and product, Dentsu Aegis Media.
Though he will retain his role as global CEO, effective immediately, Epstein will now also be personally accountable for the Carat, iProspect, Vizeum, dentsuX and Posterscope media brands. Epstein will continue to report to Peter Huijboom, Global CEO, Dentsu Aegis Media.
“As the media landscape continues to change and evolve, it is imperative that we are structurally aligned to continue meeting our clients’ needs,” said Peter Huijboom, global CEO, Dentsu Aegis Media. “Michael is deeply embedded with many of our most valuable global clients. He has an intimate understanding of their evolving needs and the flexible and dynamic requirements our brands must have to meet them.”
Leading the global product strategy, Epstein will be tasked with building a brand portfolio strategy that strengthens each individually but also how they work in combination.
“We have a remarkable set of media brands and assets at Dentsu,” said Epstein. “Bringing them all to life in a more integrated and less complicated way is exactly what our clients need and want so we can maximize the impact we deliver for them.”
Epstein was appointed as global CEO for Carat in 2019 and until earlier this year he was serving as the CEO of Carat, US.